The 2021 edition of NAMM, the historic trade show for the music product, will be different.
In light of the COVID-19 pandemic, the NAMM Show has become “NAMM, Believe in Music”: the global gathering to unify and support the people who bring music to the world.
Believe in Music, to be held from 18 to 22 January 2021, will not be the usual NAMM Show or a virtual tradeshow but will feature an interactive marketplace to connect buyers and sellers, trying to offer support for those most deeply affected by COVID.
You can follow the event by visiting believeinmusic.tv, just register for free here: https://attend.believeinmusic.tv/register.
Despite the difficult times, we will also be present at NAMM, Believe in Music, with the Session organized by The MIDI Association.
Our event, “MIDI Polyphonic Expression MPE”, will be on January 18 at 9 am Pacific Time. We are going to illustrate MPE, the universal protocol for electronic music. MPE allows digital instruments to behave more like acoustic instruments in terms of spontaneous, polyphonic sound control. So players can modulate parameters like timbre, pitch, and amplitude — all at the same time.
Our SWAM powered instruments are a must choice if you want to make realistic emulations of acoustic instruments!
With us, they will also be there Keith McMillan Industries, moForte, ROLI, and other MPE companies.
To follow our event, register for free at attend.believeinmusic.tv.
That’s not all… we are going to reveal important news during the NAMM, Believe in Music Week!