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Black Friday: Stop Listening, Start Playing! 1024 384 audio modeling

Black Friday: Stop Listening, Start Playing!

Black Friday 2018 starts on November 23th and, for Audio Modeling, it is going to last for a whole week!

We wanted to give you something special, and here it is: starting from today, we offer all SWAM products at 20% off their regular price, which increases to a 35% off for all SWAM bundles.

It’s the ultimate Black Friday for musicians, producers, composers and live performers looking for the most realistic and expressive virtual musical instruments on the market!

Did you know that Audio Modeling’s SWAM engine allows you to finally overcome all classic limitations that are so typical of traditional sample libraries? There is a reason why SWAM instruments are chosen, appreciated and played by some of the most famous music professionals in the world: they don’t imitate sound. They play for real.

It’s time for you to get in touch with SWAM technology: the Synchronous Waves Acoustic Modeling is designed for multi-vector expressive acoustic instruments such as woodwinds, brass and bowed strings… and so much more.

Let’s recap Audio Modeling’s Black Friday – Cyber Monday 2018!

SWAM instruments – 20% off from November 23rd to 26th:

SWAM bundles – 35% off from November 23rd to 26th:

Start shopping now: this is going to be such a fun holiday of play!

Ready to change history? 1000 667 audio modeling

Ready to change history?

Meet Audio Modeling, the almost futuristic project based on the talent of Stefano Lucato and Emanuele Parravicini, described by ROLI as “the maestros of virtual acoustic instruments”. In order to understand why Audio Modeling and its solutions are, ultimately, always one step forward, we need to move a step back first, and explore its origins.

Although the foundation of Audio Modeling is set on March 17, 2017, and its official presentation on November 22, 2017 (when Audio Modeling decides to change its sales strategy and to sell its own products), the real inception dates back to 2003, when Stefano Lucato starts his collaboration with Giorgio Tommasini. The project “Stradivari Violin” is the milestone that will generate the butterfly effect ending up with Audio Modeling itself.

Stradivari Violin” was a revolutionary virtual violin based on an innovative technological process created by Tommasini, and on a series of techniques (by Lucato) that allow a real-time control of the instrument.

Immediate success.

So, as Samplemodeling (Tommasini and Peter Siedlaczek) gets to work and starts developing “The Trumpet”, Lucato begins his own work on a series of Saxophones, “The Sax Brothers”, a sample library for Kontakt with an extensive scripting and sample processing.

The Sax Brothers” project is unique and based on a proprietary technology called SWT – Synchronous Wave Triggering, able to efficiently model the samples both in dynamics and pitch. Yet, the platform does not support the implementation of specific techniques that would allow Lucato to achieve exactly what he has in mind: complete realism.

It’s time to move on.

In 2009, Lucato decides to create his own platform and gets in touch with Emanuele Parravicini. It is the beginning of a solid, long-lasting collaboration and friendship. It is also the root of SWAM – Synchronous Waves Acoustic Modeling, born from Lucato’s idea and Parravicini’s active contribution.

What is SWAM? Simply put, a new way to conceive virtual instruments, but also to process samples and implement physical models. SWAM is not “just” a technology, but more like a philosophy, a modus operandi aiming at the overall coherence of any musician-instrument. Versatility, flexibility, naturality. In one word, realism.

Toward Audio Modeling

After years of fruitful collaboration and the implementation of a new series of saxophones, clarinets, flutes, double reeds, solo strings, it’s time to push the envelope even further. Anyway, it will take two more years before the idea and vision becomes what we know now as Audio Modeling – the leading brand in the technological evolution of music industry.

Partnerships

Talent loves company. Good products and groundbreaking technologies not only find their place in a world in constant progression, but also in the audience’s widespread appreciation. It doesn’t surprise to know that, in just over a year of activity, Audio Modeling has already established several international partnerships with renowned brands such as ROLI, Fatar, Yamaha, Enhancia, Aodyo and many others. The company is also an active member of the MMA (Midi Manufacturer Association) and boasts a network of resellers all over the world.

Camelot

Being the reference point in the expressive acoustic instruments field is not enough. In 2015, Lucato and Parravicini meet with Simone Capitani, a talented UX designer.  Camelot, born as a result of Simone Capitani’s innovative vision, the contribution of Jordan Rudess, and the partnership with Fatar, is the multi-platform software designed for live performance management, allowing the interconnection of hardware and software tools in a simple, immediate way that has never developed before.

Education

Being talented is great. However, sharing your know-how is even better. That’s why Audio Modeling is especially dedicated to Music Education and collaborates with different educational institutes and universities, and with foundations whose goal is to help people with disabilities find absolute joy through musical expression.

All students and teachers can benefit of a 50% discount on all Audio Modeling products.

The team

Audio Modeling is its people. The current team of seven is constantly growing, to the point that a new headquarter will soon be inaugurated. We will celebrate, together!

A new online platform

Audio Modeling’s new website aims to express the peculiarities and complexities, the vision and mission of the brand. Also available in its mobile version, is a more complete, clearer and interactive platform that will allow users to fully understand what the entire project is about.

Our new online Community is a place for sharing ideas, opinions, presets, demos. Our Customer Portal allows you to download the latest version of our software, manuals, tutorials and a complete and independent management of license keys and permissions.

The future? It starts today

Tomorrow begins now, and Audio Modeling is already on board. We are constantly working to design and create new products, and our next project is to complete the main orchestral instruments with all the Brass family. We also are very much aware of the importance of deploying solutions for mobile devices, and we are therefore moving in that direction.

But what about Camelot? Well, the new version is expected to be released very soon, and it will propel us to another, wider, industry. Just wait and see.

We are already writing the new chapter of our history. Are you with us?

Stop listening, start playing 800 450 audio modeling

Stop listening, start playing

SWAM Instruments provide the control every Musician needs.

Have you ever composed or played with a sample library? The way a sax or violin sound evolves is the result of studio recording. It is a kind of “picture” taken from another musician playing a Sax or a Violin for you. You can combine, tweak and get inspired from it but someone else has recorded it for you, probably very well, but are you sure you can express yourself totally with it?

SWAM is not just a great technology for modeling acoustic instruments: it is a philosophy of making music with digital instruments.  Our aim at Audio Modeling is not intended only to replicate with accuracy the sound of an acoustic instrument; we want to provide also its behaviour: how the instrument reacts under the hands of the musician, recreating the bidirectional feeling and link between the artist and the instrument.

Having now the big power of SWAM acoustic instrument model, how can you interact with it?  How can you express your musical ideas on the digital instrument? You need one or more controllers.

Those kind of Controllers communicate with computers and digital instruments with the MIDI protocol. They are able to tweak the instruments parameters that have effect of the sound generation. There is a huge number of MIDI controllers on the market but we would like to focus especially on continuous controllers.

A continuous controller is the hero of the story with SWAM engine instruments because it is capable of sending real time messages, for example, setting the expression (dynamic) level, the bow or breath pressure, the speed of the vibrato with the result for the musician to get the natural behaviour he or she has in mind.

Listed here the controllers we will describe deeper in the next weeks:

  • Expression Pedal
  • After touch & Pressure
  • Breath & Wind Controller with “Bite” feature option
  • Knobs and Faders
  • Ribbon and Pads
  • Modulation Wheel
  • Pitch Bend Joystick
  • Accelerometers on Rings shape controllers and other devices
Artist: “Dino Soldo” 1000 667 audio modeling

Artist: “Dino Soldo”

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